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The web site leregencydeli.com had the following on the web page, "Serving Downtown San Francisco Since 1977." We saw that the website said " Since 1977, Le Regency Deli has been rated one of San Franciscos best delis." It also said " Located in the Financial District, the Delicatessen serves New York-style sandwiches, made to order with large portions. The deli menu features cooked breakfasts, gourmet sandwiches, soups and salads, all prepared daily. The deli caters to businesses in the Financial District and nearby areas. Call for your deli catering needs! Cajun Turkey Sandwich 8 25. San Francisco, CA 94111." The header had san francisco as the highest ranking optimized keyword. This keyword is followed by san francisco deli, downtown san francisco business district deli, and gourmet sandwiches which isn't as urgent as san francisco. The other words leregencydeli.com used was healthy sandwiches.